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A factorial experiment to test the effect of short-term promotional techniques on sales volume in the supermarket industry
Author:
McCord, David P.
Published:
[Place of publication not identified] : [publisher not identified], 1994.
Physical Description:
51 leaves
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Graduate Program:
Business Administration
Related Titles:
Effect of short-term promotional techniques on sales volume in the supermarket industry
Dissertation Note:
M.B.A. Penn State Harrisburg.
View MARC record
| catkey: 1544689