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Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright
Published:
Oxford, England : Butterworth-Heinemann, 1995.
Edition:
2nd ed.
Physical Description:
xi, 404 pages : illustrations ; 25 cm.
Additional Creators:
Ennew, Christine
,
Watkins, Trevor
, and
Wright, Mike, 1952-
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Series:
Marketing series (London, England)
Subject(s):
Financial services industry
—
Great Britain
Bank marketing
—
Great Britain
Advertising
—
Great Britain
ISBN:
0750622474
Bibliography Note:
Includes bibliographical references (pages [378]-397) and index.
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| catkey: 1552981