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Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel
Author:
Raphel, Murray, 1928-
Published:
New York : HarperBusiness, [1995]
Copyright Date:
©1995
Edition:
1st ed.
Physical Description:
xiv, 289 pages ; 25 cm
Additional Creators:
Raphel, Neil
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Subject(s):
Customer relations
Advertising
Consumer satisfaction
Word-of-mouth advertising
Success in business
—
United States
Businesspeople
—
United States
—
Interviews
ISBN:
0887307256
Note:
Includes index.
View MARC record
| catkey: 1561711