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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta

Author: Loudon, David L.
Published: New York : McGraw-Hill, [1993]
Copyright Date: ©1993
Edition: 4th ed.
Physical Description: xxiii, 788 pages : illustrations (some color) ; 27 cm.
Additional Creators: Della Bitta, Albert J.

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Series

McGraw-Hill series in marketing

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ISBN

0070387672

Bibliography Note

Includes bibliographical references (pages 733-782) and index.

View MARC record | catkey: 1583167