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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

Author
Engel, James F.
Published
Burr Ridge, Ill. : Irwin, [1994]
Copyright Date
©1994
Edition
8th ed.
Physical Description
xv, 624 pages : illustrations (some color) ; 24 cm.
Additional Creators
Warshaw, Martin R. and Kinnear, Thomas C., 1943-

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Series
Subject(s)
ISBN
0256122407
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 1589298