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European cases in marketing management / John A. Quelch, Kamran Kashani, and Sandra Vandermerwe
Published
Burr Ridge, Ill. : Irwin, [1994]
Copyright Date
©1994
Physical Description
xiii, 525 pages : illustrations ; 24 cm.
Additional Creators
Quelch, John A.
,
Kashani, Kamran
, and
Vandermerwe, Sandra
Full Text available online
Availability
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Series
Irwin series in marketing
Subject(s)
Marketing
—
Europe
—
Case studies
Marketing
—
Europe
—
Management
—
Case studies
Marketing research
—
Europe
—
Case studies
ISBN
0256157227
Bibliography Note
Includes bibliographical references.
View MARC record
| catkey: 1598528