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Cases in marketing management / Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet

Author:: Dalrymple, Douglas J.
Published:: New York : Wiley, [1992]
Copyright Date:: ©1992
Physical Description:: x, 598 pages : illustrations ; 25 cm
Additional Creators:: Parsons, Leonard J. and Jeannet, Jean-Pierre

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Subject(s):

Marketing—Management—Case studies

ISBN:

0471547468 (acid-free paper)

Bibliography Note:

Includes bibliographical references and index.

View MARC record | catkey: 1608440