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Measuring media audiences / edited by Raymond Kent

Published: London ; New York : Routledge, 1994.
Physical Description: xiii, 202 pages : illustrations ; 23 cm
Additional Creators: Kent, Raymond A.

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Subject(s)

Mass media—Audiences

ISBN

0415082897
0415082900 (pbk.)

Bibliography Note

Includes bibliographical references and index.

View MARC record | catkey: 1625635