Machine generated contents note: pt. I The Rise of Qualitative Methods -- ch. One An Introduction and Orientation -- ch. Two Qualitative Research Design -- pt. II An Array of Qualitative Tools -- ch. Three Surveys, Focus Groups, and Interviews -- ch. Four Participant Observation -- ch. Five Ethnography and Ethnology -- pt. III Credible and Inviting Presentations -- ch. Six Documentation and Evaluation -- ch. Seven Presenting Findings.