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Strategic social marketing / Jeff French & Ross Gordon

Author: French, Jeff
Published: London : SAGE Publications Ltd, 2015.
Copyright Date: ©2015
Physical Description: xvii, 429 pages : illustrations ; 24 cm
Additional Creators: Gordon, Ross (Lecturer in marketing)

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Subject(s)

Social marketing

ISBN

1446248615
9781446248614
9781446248621 paperback
1446248623 paperback

Bibliography Note

Includes bibliographical references and index.

View MARC record | catkey: 16423006