Ugandan music in the marketing era : the branded arena / David G. Pier

Author:: Pier, David G., 1975-
Published:: New York, NY : Palgrave Macmillan, 2015.
Copyright Date:: ©2015
Physical Description:: x, 205 pages : illustrations, music ; 23 cm

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Contents:

Introduction: dance promotion in the marketing era -- The Senator Extravaganza as a marketing project -- Interlude: witnessing the extravaganza -- "Discover our land, our cultures": the musical imagination of a rural-ethnic nation -- Women's groups and their politics of musical promotion -- The music of a Senator Extravaganza performance -- Beyond the Senator Extravaganza: marketing Ugandan music to international not-for-profits -- Conclusion: p'Bitek's arena.

Subject(s):

Performing arts festivals—Uganda
Corporate sponsorship—Uganda
Folk music—Uganda
Beer—Uganda—Marketing
Beer—Marketing
Corporate sponsorship
Folk music
Performing arts festivals
Uganda

ISBN:

9781137549396 (alk. paper)
1137549394 (alk. paper)

Bibliography Note:

Includes bibliographical references (pages 183-194) and index.

View MARC record | catkey: 16612708