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Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.

Author
Rangan, V. Kasturi
Published
Chicago : Irwin, [1995]
Copyright Date
©1995
Physical Description
xiii, 354 pages : illustrations ; 24 cm.
Additional Creators
Shapiro, Benson P. and Moriarity, Rowland T.

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Series
Subject(s)
ISBN
0256169101
Bibliography Note
Includes bibliographical references and index.
Action Note
committed to retain 20170930 20430101 HathiTrust https://www.hathitrust.org/shared_print_program
View MARC record | catkey: 1666381