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Cases in advertising and communications management / Stephen A. Greyser ; with the collaboration of Robert J. Kopp
Author:
Greyser, Stephen A.
Published:
Englewood Cliffs, N.J. : Prentice Hall, [1992]
Copyright Date:
©1992
Edition:
3rd ed.
Physical Description:
xvii, 681 pages : illustrations ; 25 cm
Additional Creators:
Kopp, Robert J.
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Subject(s):
Advertising
—
United States
—
Management
—
Case studies
Advertising
—
United States
—
Communication systems
—
Case studies
ISBN:
0131161385
View MARC record
| catkey: 1680565