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Successful advertising research methods / Jack Haskins & Alice Kendrick

Author: Haskins, Jack B., 1922-
Published: Lincolnwood, Ill., U.S.A. : NTC Business Books, [1993]
Copyright Date: ©1993
Physical Description: 453 pages : illustrations ; 24 cm
Additional Creators: Kendrick, Alice

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Subject(s)

Advertising—Research—Methodology

ISBN

0844231894

Bibliography Note

Includes bibliographical references and index.

View MARC record | catkey: 1684804