Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill
- Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
- 9781292016627 (paperback) and 1292016620 (paperback)
- Revised edition of Research methods for business students, 2012.
- Bibliography Note:
- Includes bibliographical references and index.
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