Managing globally [videorecording].

Published:: [University Park, Pa.?] : Penn State Audio-Visual Services, [1992]
Copyright Date:: ©1992
Physical Description:: 12 videocassettes (29 min. each) : sound, color ; 1/2 in.
Additional Creators:: Dorn, Fran, University of Maryland. Office of Instructional Development, and Pennsylvania State University. Audio-Visual Services

Availability

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Contents:

[v.]1 Global business, an overview -- [v.]2 International trade -- [v.]3 Understanding cultural differences -- [v.]4 Developing cultural sensitivity -- [v.]5 Building competitive advantage -- [v.]6 International strategy - [v.]7 Researching world markets -- [v.]8 International marketing management -- [v.]9 Managing across cultures -- [v.]10 International assignment -- [v.]11 International financial management -- [v.]12 Global business, the future.

Summary:

This twelve-part series reviews the economic, political, and cultural environment affecting the growth of international marketing, competition, and the management of multinational corporations.

Subject(s):

Note:

Penn State Harrisburg has [v.] 11-International Financial Management.

Creation/Production Credits Note:

Produced by the University of Maryland's Office of Instructional Development.

Participant/Performer Note:

Fran Dorn.

Technical Details:

VHS format.

View MARC record | catkey: 1705739