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How much is enough? : getting the most from your advertising dollar / John Philip Jones
Author
Jones, John Philip
Published
New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1992]
Copyright Date
©1992
Physical Description
xvii, 382 pages : illustrations ; 25 cm
Full Text available online
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Subject(s)
Advertising
ISBN
0669246395
Bibliography Note
Includes bibliographical references (pages [347]-370) and index.
View MARC record
| catkey: 1711997