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Creative strategy in direct marketing / Susan K. Jones

Author
Jones, Susan K.
Published
Lincolnwood, Ill., USA : NTC Business Books, [1991]
Copyright Date
©1991
Physical Description
xii, 436 pages : illustrations ; 25 cm

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Subject(s)
ISBN
0844231797
Bibliography Note
Includes bibliographical references (pages 416-419) and index.
View MARC record | catkey: 1720353