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The marketing of financial services : a book of cases / Noel Capon
Author:
Capon, Noel
Published:
Englewood Cliffs, NJ : Prentice Hall, [1992]
Copyright Date:
©1992
Physical Description:
xii, 675 pages : illustrations ; 25 cm
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Subject(s):
Financial services industry
—
United States
—
Marketing
—
Case studies
ISBN:
0131162942
Bibliography Note:
Includes bibliographical references and index.
View MARC record
| catkey: 1744943