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Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird
Author
Laird, Pamela Walker, 1947-
Published
Baltimore : Johns Hopkins University Press, 1998.
Physical Description
xiv, 479 pages : illustrations (some color) ; 25 cm.
Full Text available online
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Series
Studies in industry and society
Subject(s)
Advertising
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United States
—
History
Advertising
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Social aspects
—
United States
—
History
ISBN
0801858410 (alk. paper)
Bibliography Note
Includes bibliographical references (pages [387]-451) and index.
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| catkey: 1746289