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Identifying the right markets / David Parmerlee
Author
Parmerlee, David
Published
Lincolnwood, Ill., USA : NTC Business Books, [1993]
Copyright Date
©1993
Physical Description
xiii, 155 pages : illustrations ; 28 cm.
Additional Creators
American Marketing Association
Full Text available online
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Series
American Marketing Association marketing toolbox
Subject(s)
Marketing
—
Management
—
Data processing
ISBN
0844235768
Note
"American Marketing Association"--Cover.
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| catkey: 1764804