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A proposal for using conjoint analysis in product prototype testing within the beverage industry / by Robert Cohen

Author
Cohen, Robert
Additional Titles
Using conjoint analysis in product prototype testing within the beverage industry
Published
1982.
Physical Description
ii, 48 leaves : illustrations
Additional Creators
Rethans, Arno J.

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Graduate Program
Genre(s)
Dissertation Note
M.S. Pennsylvania State University, 1982.
Note
Advisor: Arno J. Rethans.
View MARC record | catkey: 17738949