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Economic theory and the idea of marketing productivity / by Robert L. Steiner

Author:: Steiner, Robert L.
Published:: Cambridge, Mass. : Marketing Science Institute, 1974.
Physical Description:: i,74 pages ; 29 cm

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Series:

Working paper ; P-24

Subject(s):

Note:

"Preliminary research report".

Bibliography Note:

Bibliography: pages 71-73.

View MARC record | catkey: 18198