Email RIS file
Bookmark
Report an Issue

Type rules! : the designer's guide to professional typography / Ilene Strizver

Author
Strizver, Ilene, 1953-
Published
Hoboken, New Jersey : John Wiley and Sons, Inc., [2014]
Copyright Date
©2014
Edition
Fourth edition.
Physical Description
1 online resource (322 pages) : illustrations (some color), facsimiles (some color), portrait
Access Online

Availability

I Want It
I Want It

Finding items...

Contents
Machine generated contents note: ch. One A Brief History of Type -- Sounds to Symbols -- Gutenberg and Movable Type -- The Industrial Revolution and the Mechanization of Type -- Photocomposition -- Herb Lubalin and Expressive Typography -- Into the Digital Age -- Notable Type Designers -- Exercises -- Design Guidelines, Nancy Sharon Collins -- Typographic Timeline, Ilene Strizver -- Historical Design, Ilene Strizver -- ch. Two From Metal to Mac: Understanding Font Technology -- What Is a Font? -- Font Formats -- Type 1 (PostScript) Fonts -- TrueType Fonts -- OpenType Fonts -- Techtip: OpenType Features -- Hinting -- Font Management Utilities -- Techtip: OpenType Font Identifiers -- Typetip: Long S -- Typetip: Font vs. Typeface -- Exercise -- Exploring Your OpenType Fonts, Ilene Strizver -- ch. Three What Makes a Typeface Look the Way It Does? -- Parts of a Character -- Type Categories -- Serif -- Sans Serif -- Scripts -- Handwriting -- Blackletter -- Titling Fonts -- Opticals and Size-Sensitive Fonts -- Typetip: One- and Two-Storey Lowercase As and Gs -- Decorative and Display -- Typetip: Character vs. Glyph -- Exercises -- Think Like a Type Designer, Ilene Strizver -- Letter Parts Assignment, Catherine Begle -- Personal Type Specimen Catalog, Ilene Strizver -- Type Specimen Book and Typeface Analysis, Audrey G. Bennett -- Typeface Comparison Book, Joey Hannaford -- Block Type Project, Erich Doubek -- ch. Four Selecting the Right Type for the Job -- Factors to Consider -- Design Goals -- Identify Your Audience -- Type Size -- Type Color -- Legibility and Readability -- Paper and Surface Considerations -- Printing Method -- Low-Resolution Environments -- What Makes a Good Typeface? -- Consistent Design Characteristics -- Legibility -- Spacing -- Kerning -- Even Color and Texture -- Text vs. Display -- Type Super Families and Systems -- Script, Calligraphic, and Handwriting Fonts -- When the Best Font for the Job Isn't a Font -- Typographic Illustration -- Mixing It Up -- Text with Display -- Serif with Sans -- Weight Contrast (Light with Heavy) -- Width Contrast (Wide with Narrow) -- Script and Decorative Designs -- Type Super Families and Systems -- Dos and Don'ts -- Typetip: Type Specimen Materials -- Typetip: What's New on the Font Scene -- Typetip: A Bodoni by Any Other Name? -- Exercises -- Why Are All the Scary Typefaces Pointy? Christopher Andreola -- A Garamond Is a Garamond Is a Garamond ... or Is It? Ilene Strizver -- Six-Word Memoirs Poster, Elizabeth Resnick -- Real Signage Critique, Amelia Hugill-Fontanel -- ch. Five Formatting Your Type -- Type Size -- Line Length -- Line Spacing (Leading) -- Techtip: Auto Leading -- Alignment -- Typetip: Fine-Tuning Justified Type -- Indents and Other Paragraph Separators -- First Line Indent -- Extreme Indent -- Hanging Indent (r Outdent) -- Dingbats -- Line Space -- Typetip: Standard Ligatures -- Techtip: Style Sheets -- Typetip: Footnotes and Endnotes -- Techtip: Importing Copy -- Exercises -- Typographic Lecture Series Brochure, Karen Cheng -- Visualizing Poetry, Cassie Hester -- ch. Six Typographic Hierarchy and Emphasis -- Typographic Hierarchy -- Techniques for Emphasis -- Italics and Obliques -- Boldface (Weight Contrast) -- Underscores -- Case (Caps vs. Lowercase) -- Type Size -- Wide vs. Narrow -- Changing Typestyle -- Changing Color or Shade -- Typetip: Avoid Computer-Generated Styling -- Exercises: Typographic Hierarchy Study, Elizabeth Resnick -- Currency Redesign, Jimmy Moss -- Expressive Typography, Stephanie Nace -- ch. Seven Fine-Tuning and Tweaking Your Type -- Punctuation -- Quotation Marks -- Apostrophes -- Primes -- Techtip: Unwanted Smart Quotes -- Hyphens, En Dashes, and Em Dashes -- Hyphenation -- Visual Alignment -- Optical Margin Alignment -- Techtip: Discretionary Hyphens -- Techtip: Hung Punctuation and Optical Margin Alignment -- Horizontal Alignment -- Vertical Alignment -- Rags -- Techtip: Adobe Text Composer -- Widows and Orphans -- Typetip: Breaking for Sense -- Techtip: Glyph Positioning and Baseline Shift -- Exercise: Editorial Design, Ilene Strizver -- ch. Eight Spacing Considerations -- Tracking -- Techtip: Adjusting Tracking -- Kerning -- Custom Kerning -- Typetip: Scaling Logos -- Techtip: Adjusting Kerning -- Word Spacing -- Techtip: Adjusting Word Spacing -- Typetip: Type on a Curve -- Typetip: Double Word Spaces NOT! -- Exercise -- Spacing, Kerning, and Visual Alignment Exploration, Ilene Strizver -- ch. Nine Finessing Your Type -- Small Caps -- Techtip: How to Access True-Drawn Small Caps -- Initial Letters -- Raised Initial -- Dropped Initial -- Decorative Initial -- Boxed, Reversed, Oversized, and Overlapped Initials -- Swash Characters -- Alternate Characters -- Type and Color -- Exercises: Information Hierarchy Book, David Kadavy -- Concert Poster Design, Frank Armstrong -- ch. Ten Figures, Fractions, Signs, Symbols, and Dingbats -- Figures -- Techtip: Accessing Figures in OpenType Fonts -- Techtip: Tabular to Proportional Shortcut -- Fractions -- Techtip: Creating Fractions in OpenType Fonts -- Bullets -- Registered, Trademark, and Copyright Symbols -- Techtip: Indenting Bulleted Lists -- Techtip: Circle P -- Accents and Accented Characters -- Typetip: Creating Accented Characters -- Parentheses, Brackets, Braces, and Angled Brackets -- Euro -- Ellipses -- Dingbats and Ornaments -- End Marks -- Typetip: Typographic Checklist -- Exercises: Typographic Principles Card Set, Regina Rowland -- Spa Brochure, Ilene Strizver -- ch. Eleven Type on the Web (and Other Digital Formats) -- Characteristics of Type on the Web -- Font Style -- Type Size -- Column Width/Line Length -- Line Breaks -- Column Depth -- Color -- Web-Safe Fonts -- Sans Serif -- Serif -- Symbol Fonts -- Web Fonts -- Web-Font Availability -- Typetip: Web-Font Services -- Smart Punctuation on the Web -- Cascading Style Sheets -- Type as Graphic -- Typographic Hierarchy on the Web -- Dos and Don'ts -- Smartphones, Tablets, E-readers, and Other Devices -- Exercises -- The Crystal Goblet Online: An Assignment in Two Parts (Transparent and Opaque), La254ura Franz -- ENCODE / DECODE, Heather Shaw258 -- iPad Editorial, Marty Maxwell Lane -- ch. Twelve Type in Motion -- Combining Type and Motion -- Basic Guidelines -- Font Selection -- Movement -- Color -- Sound -- How to Get Started -- Dos and Don'ts -- Exercises -- Four Squares: Text, Color, Motion, Heather Shaw -- Design is..., Marty Maxwell Lane -- Film Title Sequence, David Peacock and Michaela Wagoner -- Digital Narrative, Dermot Mac Cormack -- ch. Thirteen Designing Your Own Typeface -- Handwriting Fonts: A Good Place to Begin -- Three Approaches to Designing a Typeface -- Professional Guidelines -- Techtip: Font Production Editors -- Exercises: On Beyond Zebra: The 27TH Letter Assignment, Virginia Rougon Chavis -- Introduction to Type Design: Symphony, James Montalbano -- Digitize Your Signature, James Montalbano.
Summary
"Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite"--
Subject(s)
Genre(s)
ISBN
9781118454053 (pbk.)
9781118748695 (e-book)
Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 18360557