Wal-Mart struggles in Japan / written by N. Ruchi Chaturvedi, under the direction of Sanjib Dutta

Author: Chaturvedi, Ruchi
Published: [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2005]
Copyright Date: copyright 2005
Physical Description: 1 online resource (21 pages)

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Language Note

In English.

Summary

The case focuses on how retailing giant Wal-Mart struggled in the Japanese market. It elaborates on the reasons for Wal-Mart's decision to go global in the early 1990s. The case discusses in detail Wal-Mart's entry strategy and describes its efforts to bring in its best practices in retailing like Every Day Low Prices (EDLP) and Rollback to the Japanese market through its joint venture with Seiyu. The case details the problems that Wal-Mart faced in Japan because of the differences between the operational and cultural environment in its home market and the Japanese market. It finally ends with a discussion on the company's future prospects in Japan.

Subject(s)

Wal-Mart (Firm)—Case studies
Business planning—Japan—Case studies
International business enterprises—Social aspects—Japan—Case studies
Marketing—Japan—Case studies

Digital File Characteristics

data file

Note

Title from resource description page (viewed June 17, 2016).
Case number: BSTR186.

Bibliography Note

Includes bibliographical references.

View MARC record | catkey: 18621206