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Carrefour's misadventure in Russia / written by P. Indu, under the direction of Vivek Gupta

Author
Perepu, Indu
Published
[Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2010]
Copyright Date
copyright 2010
Physical Description
1 online resource (17 pages) : tables
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Language Note
In English.
Summary
The case examines the entry and exit strategies of French retailer Carrefour in the Russian market. The company opened its first store in Russia in June 2009, after spending over two years in studying the country's retail markets. However, within four months, in October 2009, it announced its exit from the market, citing lack of growth and acquisition opportunities. The case discusses Carrefour's entry into Russia, its failed acquisition attempts and the factors that forced it to make a quick exit from the country. It also examines the business environment in the Russian retailing industry.
Subject(s)
Digital File Characteristics
data file
Note
Title from resource description page (viewed June 17, 2016).
Case code: BSTR363.
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 18621236