Actions for Marketing effectiveness and promotional strategies in National Collegiate Athletic Association Division I basketball programs [microform]

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Marketing effectiveness and promotional strategies in National Collegiate Athletic Association Division I basketball programs [microform] / by Nese Gundogan

Author
Gundogan, Nese
Published
[Place of publication not identified] : [publisher not identified], 1996.
Physical Description
viii, 135 leaves ; 28 cm

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Subject(s)
Dissertation Note
Ed. D. Temple University 1996.
Note
Abstract.
Bibliography Note
Includes bibliographical references (leaves 101-107).
Reproduction Note
Microform. Eugene, Microform Publications, University of Oregon, 1996. 2 microfiches : negative. (Health, physical education and recreation microform publications)
View MARC record | catkey: 1870605