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Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich

Author: Reich, Allen Z.
Published: New York : Wiley, [1997]
Copyright Date: ©1997
Physical Description: xix, 530 pages : illustrations ; 25 cm

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Subject(s)

Hospitality industry—Marketing

ISBN

0471310123 (acid-free paper)

Bibliography Note

Includes bibliographical references (pages 515-522) and index.

View MARC record | catkey: 1876833