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Introduction to the music industry : an entrepreneurial approach / Catherine Fitterman Radbill

Author
Fitterman Radbill, Catherine
Published
New York, NY ; Abingdon, Oxon : Routledge, 2017.
Copyright Date
©2017
Edition
Second edition.
Physical Description
xxi, 316 pages : illustrations ; 24 cm

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Contents
Welcome to the creative economy -- Why music professionals need to think like entrepreneurs -- Developing the 21st century global music professional -- Getting to know you : branding and marketing -- Opportunities ahead : global rights management -- Revenue streams : global performing and licensing -- Revenue streams : music publishing -- Revenue streams : broadcasting and digital media -- Revenue streams : recorded music -- Hands on : start something that matters -- Spotlight on...global music festivals.
Subject(s)
ISBN
9781138924802 (hardback)
1138924806
9781138924819 (paperback)
1138924814
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 18896301