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Marketing strategy and uncertainty / Sharan Jagpal

Author: Jagpal, Sharan, 1947-
Published: New York : Oxford University Press, 1999.
Physical Description: xvii, 334 pages : illustrations ; 25 cm

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ISBN

0195125738 (alk. paper)

Bibliography Note

Includes bibliographical references (pages 315-323) and indexes.

View MARC record | catkey: 1891456