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Actions for Electronic marketing and the consumer
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Electronic marketing and the consumer / editor, Robert A. Peterson
Published
Thousand Oaks, Calif. : Sage Publications, [1997]
Copyright Date
©1997
Physical Description
xiii, 193 pages : illustrations ; 24 cm
Additional Creators
Peterson, Robert A. (Robert Allen), 1944-
Full Text available online
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Subject(s)
Internet marketing
Broadcast advertising
Twenty-first century
—
Forecasts
ISBN
0761910697 (acid-free paper)
0761910700 (pbk. : acid-free paper)
Bibliography Note
Includes bibliographical references (pages [175]-181) and index.
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| catkey: 1900304