Breakout strategies for emerging markets : business and marketing tactics for achieving growth / Jagdish N. Sheth, Mona Sinha, Reshma Shah
- Author:
- Sheth, Jagdish N.
- Published:
- Old Tappan, New Jersey : Pearson Education, Inc., [2016]
- Copyright Date:
- ©2016
- Physical Description:
- xiii, 237 pages ; 24 cm
- Additional Creators:
- Sinha, Mona and Shah, Reshma, 1964-
- Contents:
- Machine generated contents note: ch. 1 Converting Nonusers to Users -- References -- ch. 2 Creating Functional Fusion -- Adapting to Climate -- Considering Genetic Differences -- Overcoming Infrastructural Limitations -- Incorporating Local Essence -- Aligning to Regulatory Requirements -- Capital Markets and Banking in Emerging Markets -- References -- ch. 3 Designing Cultural Fusion -- Incorporating Traditions -- Using Local Languages -- Considering Social Norms -- Respecting Faith -- Understanding Sensory Preferences -- References -- ch. 4 Democratizing the Offer -- Reducing Economic Barriers to Purchase -- Overcoming Noneconomic Obstacles to Purchase -- Achieving Reverse Innovation -- Extending Product Value -- Developing Creative Financing -- References -- ch. 5 Upscaling the Offer -- Adding or Changing Packaging -- Positioning -- Enhancing Services and Benefits -- Reversing the Brand Lifecycle -- Leveraging the Country of Origin -- References -- ch. 6 Managing Reach -- Adapting to Traditional Channels -- Navigating Indigenous Channels -- Developing Channel Partnerships -- Building for Access -- Managing Channel Ownership -- References -- ch. 7 Reinventing Reach -- Modernizing Retailing -- Setting Up E-Commerce -- Accessing Self-Service Technologies -- Enabling Payments -- Providing Financing -- References -- ch. 8 Building Brand Identity -- Establishing Product Knowledge -- Identifying Sources of Communication -- Developing Appropriate Messaging -- Using Traditional Channels of Communication -- Leveraging New and Unconventional Media -- References -- ch. 9 Engaging Stakeholders -- Educating Consumers and Markets -- Involving Communities and Leaders -- Engaging Employees -- Co-opting Suppliers -- Developing Partnerships with Public, Private, and Nonprofit Companies -- References -- ch. 10 Connecting the Dots -- Overcoming Emerging Market Challenges -- The Way Forward -- References.
- Subject(s):
- ISBN:
- 9780134434957
0134434951 - Bibliography Note:
- Includes bibliographical references and index.
View MARC record | catkey: 19166715