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The visible librarian [electronic resource] : asserting your value with marketing and advocacy / Judith A. Siess
Author:
Siess, Judith A.
Published:
Chicago : American Library Association, 2003.
Physical Description:
xvi, 154 p. ; 23 cm.
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Contents:
The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
Subject(s):
Libraries
—
Public relations
Libraries
—
Marketing
Advertising
—
Libraries
Public services (Libraries)
Genre(s):
Electronic books
ISBN:
0838908489 (alk. paper)
Bibliography Note:
Includes bibliographical references (p. 123-146) and index.
View MARC record
| catkey: 19187152