The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow

Author:: Turow, Joseph
Additional Titles:: How retailers track your shopping, strip your privacy, and define your power
Published:: New Haven : Yale University Press, [2017]
Copyright Date:: ©2017
Physical Description:: 331 pages ; 24 cm

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Contents:

A frog slowly boiled -- The discriminating merchant -- Toward to data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?

Summary:

"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations." --

Subject(s):

ISBN:

9780300212198 (cloth : alk. paper)
0300212194 (cloth : alk. paper)

Bibliography Note:

Includes bibliographical references (pages 277-314) and index.

Source of Acquisition:

Purchased with funds from the Paterno Libraries Endowment (Campus College Libraries); 2016
Purchased with funds from the John and Renee Kelly Libraries Collection Endowment for the Business Library; 2016

Endowment Note:

Paterno Libraries Endowment (Campus College Libraries)
John and Renee Kelly Libraries Collection Endowment for the Business Library

View MARC record | catkey: 19200019