Commodity advertising : the economics and measurement of generic programs / Olan D. Forker and Ronald W. Ward

Author: Forker, Olan D.
Published: New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1993]
Copyright Date: ©1993
Physical Description: x, 294 pages : illustrations ; 24 cm
Additional Creators: Ward, Ronald W.