Online marketing [electronic resource] : a user's manual / Murray Newlands

Author: Newlands, Murray
Published: Chichester, West Sussex : Wiley, 2011.
Physical Description: xii, 218 p. : ill. ; 23 cm.

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Contents

Introduction: Everything you want to know but are afraid to ask about a new kind of marketing -- Social media -- Digital branding -- Company websites -- Blogging -- Online PR and blogger outreach -- Video marketing -- SEO -- Email marketing -- Affiliate marketing -- Digital advertising.

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