Actions for Powers of persuasion [electronic resource] : the inside story of British advertising : 1951-2000

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Powers of persuasion [electronic resource] : the inside story of British advertising : 1951-2000 / Winston Fletcher

Author
Fletcher, Winston
Published
Oxford ; New York : Oxford University Press, 2008.
Physical Description
288 p., [16] p. of plates : col. ill. ; 25 cm.
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Contents
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
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Genre(s)
ISBN
9780199228010
0199228019
Bibliography Note
Includes bibliographical references (p. [256]-265) and index.
View MARC record | catkey: 19417652