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Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap
Author
Franses, Philip Hans, 1963-
Published
Cambridge, UK ; New York : Cambridge University Press, 2001.
Physical Description
xiii, 206 p. : ill. ; 26 cm.
Additional Creators
Paap, Richard
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Subject(s)
Marketing research
—
Mathematical models
Genre(s)
Electronic books
ISBN
0521801664
Bibliography Note
Includes bibliographical references (p. 196-201) and index.
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| catkey: 19422841