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The soul of design [electronic resource] : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin

Author
Devin, Lee, 1938-
Published
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012]
Physical Description
xi, 178 pages : illustrations ; 24 cm
Additional Creators
Austin, Robert D. (Robert Daniel), 1962-
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Contents
Non-ordinary products (and services) -- The component parts of form -- Qualities of the soul (of design) and their consequences -- Makers and creativity : toward commercial success with special things -- Closure.
Subject(s)
Genre(s)
ISBN
9780804757201 (alk. paper)
9780804757218 (pbk. : alk. paper)
Bibliography Note
Includes bibliographical references (pages 167-172) and index.
View MARC record | catkey: 19437579