%0 Generic %A Jaffe, Joseph, %C Hoboken, N.J. : %D c2007. %I John Wiley & Sons, %@ 9780470137321 (cloth) %@ 0470137320 (cloth) %T Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership / %U http://SK8ES4MC2L.search.serialssolutions.com/?sid=sersol&SS_jc=TC0000186056&title=Join%20the%20conversation%20%3A%20how%20to%20engage%20marketing-weary%20consumers%20with%20the%20power%20of%20community%2C%20dialogue%2C%20and%20partnership