Actions for Managing the president's message [electronic resource] : the White House communications operation

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Managing the president's message [electronic resource] : the White House communications operation / Martha Joynt Kumar

Author
Kumar, Martha Joynt
Published
Baltimore : Johns Hopkins University Press, 2007.
Physical Description
xxxii, 345 p. : ill. ; 24 cm.
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Contents
Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
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ISBN
9780801886522 (hardcover : alk. paper)
080188652X (hardcover : alk. paper)
Bibliography Note
Includes bibliographical references (p. [307]-332) and index.
View MARC record | catkey: 19501076