Email RIS file
Bookmark
Report an Issue

All-out for victory! [electronic resource] : magazine advertising and the World War II home front / John Bush Jones

Author:
Jones, John Bush
Published:
Waltham, Mass. : Brandeis University Press ; Hanover [N.H.] : Published by University Press of New England, c2009.
Physical Description:
xi, 314 p. : ill. (some col.) ; 24 cm.
Access Online

Availability

I Want It
I Want It

Finding items...

Restrictions on Access:
License restrictions may limit access.
Contents:
"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
Subject(s):
Genre(s):
ISBN:
9781584657682 (cloth : alk. paper)
1584657685 (cloth : alk. paper)
Bibliography Note:
Includes bibliographical references (p. [297]-298) and index.
View MARC record | catkey: 19521568