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Brand NFL [electronic resource] : making and selling America's favorite sport / Michael Oriard
Oriard, Michael, 1948-
Chapel Hill : University of North Carolina Press, c2007.
326 p. ; 25 cm.
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The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
National Football League
9780807831427 (cloth : alk. paper)
0807831425 (cloth : alk. paper)
Includes bibliographical references and index.
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| catkey: 19533759