Marketing research / Alvin C. Burns, Ronald F. Bush

Author: Burns, Alvin C.
Published: Upper Saddle River, N.J. : Prentice Hall, [1998]
Copyright Date: ©1998
Edition: 2nd ed.
Physical Description: 1 volume (various pagings) : illustrations (some color) ; 26 cm + 1 computer laser optical disc (4 3/4 in.).
Additional Creators: Bush, Ronald F.