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Marketing research / David A. Aaker, V. Kumar, George S. Day
Author:
Aaker, David A.
Published:
New York : Wiley, [1998]
Copyright Date:
©1998
Edition:
6th ed.
Physical Description:
xvi, 776 pages : illustrations (some color) ; 27 cm
Additional Creators:
Kumar, V.
and
Day, George S.
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Subject(s):
Marketing research
ISBN:
0471170690 (cloth : alk. paper)
Bibliography Note:
Includes bibliographical references and index.
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| catkey: 1971774