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The message matters [electronic resource] : the economy and presidential campaigns / Lynn Vavreck

Author:
Vavreck, Lynn, 1968-
Published:
Princeton, N.J. : Princeton University Press, c2009.
Physical Description:
xxiii, 205 p. : ill. ; 24 cm.
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Contents:
Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context.
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ISBN:
9780691139623 (hardcover : alk. paper)
0691139628 (hardcover : alk. paper)
9780691139630 (pbk. : alk. paper)
0691139636 (pbk. : alk. paper)
Bibliography Note:
Includes bibliographical references and index.
View MARC record | catkey: 19802901