Fashion brand internationalization : opportunities and challenges / Byoungho Jin, Elena Cedrola, editors

Published:: New York : Palgrave Macmillan, [2016]
Copyright Date:: ©2016
Physical Description:: xviii, 142 pages : illustrations ; 22 cm.
Additional Creators:: Jin, Byoungho and Cedrola, Elena, 1965-

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Series:

Contents:

Overview of fashion brand internationalization : theories and trends / Byoungho Jin and Elena Cedrola -- Ermenegildo Zegna : when family values guide global expansion in the luxury industry / Elena Cedrola and Ksenia Silchenko -- Diesel : an unconventional, innovative, international-lifestyle, Italian company / Donata Vianelli, Giovanna Pegan, and Manuela Valta -- The internationalization trajectory of Bossini : a fashion retailing enterprise from Hong Kong / Hau-Ling Chan, Tsan-Ming Choi, and Ka-Yan Man -- Beaucre Merchandising Co. Ltd : a successfully internationalizing Korean apparel company / Byoungho Jin and Jae-Eun Chung.

Summary:

This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

Subject(s):

ISBN:

9781137523365 (hardcover)
1137523360 (hardcover)

Bibliography Note:

Includes bibliographical references and index.

View MARC record | catkey: 19814386