International cases in the business of sport / edited by Simon Chadwick, Dave Arthur and John Beech
- Machine generated contents note: Case 1 Bringing the National Football League's Super Bowl to the big stage: the marketing and business aspects of Super Bowl XLVII / Ricard W. Jensen -- Case 2 Rivalry in the German Bundesliga: opportunities for and threats to marketing football / Joerg Koenigstorfer -- Case 3 If the quenelle is racist, then `all priests are paedophiles' and pineapples will be banned / Eva Kipnis -- Case 4 The Sochi Winter Olympic Games and their sports tourism and events management potential for the Russian Federation / Benedikt Wallner -- Case 5 Super League Magic Weekend: using events to engage rugby league fans new and old / Leah Gillooly -- Case 6 Paris Saint-Germain: a new brand to dream even bigger / Nicolas Scelles -- Case 7 "Celebrification": a case study of Lolo Jones / Kwame J. A. Agyemang -- Case 8 End of the road: why the Istanbul Fl Grand Prix came to a screeching halt / James Santomier -- Case 9 How did a small-town ice hockey club become a European Trophy winner? The case of Jyvaskyla Ice Hockey Club, Finland / Aila Ahonen -- Case 10 The strategic repositioning of Olympique Lyonnais: towards a new business model / Emmanuel Bayle -- Case 11 Social media and media management / Raymond E. Boyle -- Case 12 The death of Colonel Reb / Darin W. White -- Case 13 Any publicity is good publicity? Nike's controversial campaigns and management of celebrities / Gaye Bebek -- Case 14 Strategic repositioning of CONCACAF: rebuilding trust in the `beautiful game' / Nola Agha -- Case 15 The Canadian sport delivery system: challenges facing recreational sport / Terri Byers -- Case 16 Selling the rights to broadcast football games in Europe: the controversy still continues / Jon Guest -- Case 17 Leveraging the benefits of sport sponsorship: a global brand's local engagement through sport sponsorship / John Nauright -- Case 18 Impacts of an international motorsport event on a small Caribbean island / Cristina Jonsson -- Case 19 MK Dons FC and AFC Wimbledon: moving the goalposts and rising from the ashes / Christos Anagnostopoulos -- Case 20 How to spend 20 years filling up the stadium, and then lose fans in 4 years / Alexey Kirichek -- Case 21 When sponsorship turns sour in elite sport / Hamish McLean -- Case 22 Designing policies and strategies to safeguard, conserve and reclaim/reuse water resources at sport facilities / Courtney Keogh -- Case 23 The football World Cup 2014 / Gerd Nufer -- Case 24 `A tale of two 9's': the business of golf / Richard E. Oddy -- Case 25 PyeongChang 2018 marketing: the new horizon for the Winter Olympics / Alain Ferrand -- Case 26 The National Football League in London / Adrian Pritchard -- Case 27 `We don't do walking away' / Gaye Bebek -- Case 28 Red Bull in energy drinks and football / Sten Soderman -- Case 29 Development of a professional football league in Singapore: a sinking or successful league? / Donna Wong.
- 9781138802445 hardback, 1138802441 hardback, 9781138802452 paperback, 113880245X paperback, and 9781315754239 electronic book
- Bibliography Note:
- Includes bibliographical references and index.
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