Gender & utopia in advertising : a critical reader / edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato

Published:: Procopian Press : Lisle, IL, [1994]
[Syracuse, N.Y.] : Distributed by Syracuse University Press.
Copyright Date:: ©1994
Physical Description:: xi, 168 pages : illustrations ; 23 cm
Additional Creators:: Manca, Luigi (Luigi Daniele), Manca, Alessandra, and Scarlato, William

Availability

Finding items...

Contents:

Introduction / Luigi and Alessandra Manca -- Body of evidence : studying women and advertising / Margaret Duffy -- The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy -- Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille -- Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon -- Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Danna -- Sex and the selling of male fragrances / Rita C. Hubbard -- The mirror and the window on the man of the nineties : portrayals of males in television advertising / Peter Seely -- Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca -- Made to order : backlash in the catalogues / Melissa E. Barth -- Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson.

Subject(s):

ISBN:

0815681194

Related Titles:

Gender and utopia in advertising

Bibliography Note:

Includes bibliographical references and indexes.

View MARC record | catkey: 1986566