How to build a brand [videorecording] : the for dummies experience / [presented by] John Kilcullen ; a production of Stanford Professional Education ; production services provided by Stanford Center for Professional Development
- Additional Titles:
- Executive briefings
Title on container: Executive briefings : strategies for the competitive edge
- [Stanford, CA] : Stanford Alumni Assoc. : Stanford video, 
Mill Valley, CA : Kantola Productions
- Copyright Date:
- Physical Description:
- 1 videocassette (49 min., 16 sec.) : sound, color ; 1/2 in.
- Additional Creators:
- O'Brien, Catherine
Stanford Alumni Association
Stanford Video Media Group
Stanford Center for Professional Development
Stanford Professional Education
- Stanford CEO forum video series
- Mr. Kilcullen, the creator of the "For Dummies" series, illustrates some the successful strategies it takes to create a successful brand name with consumers.
- Creation/Production Credits Note:
- Executive producer, Catherine O'Brien ; producer, Paul Marca.
- Participant/Performer Note:
- Catherine O'Brien, host ; John Kilcullen, presenter.
- Data/Place of Event:
- Taped live, Oct. 6, 1999, at Stanford University.
- Technical Details:
View MARC record | catkey: 2000360